I've built my career around curiosity, creativity, and a desire to keep growing.
I'm energized by opportunities to build something new, tackle complex challenges, and turn big ideas into meaningful results. From creative strategy to digital platforms, product development, and business growth, I've continually pushed myself into new territory – building teams, developing new capabilities, and finding better ways to solve problems along the way.
EXPERIENCE
Senior Director, Digital Ad Product
January 2025 - Present
American City Business Journals
Lead product and monetization strategy for a $60M+ digital advertising portfolio, spanning product vision, roadmap development, pricing, commercialization, and performance optimization; grew digital advertising revenue 7% in 2025.
Built and operationalized the digital ad product function, establishing product management practices across discovery, development, roadmap governance, go-to-market, and continuous improvement.
Defined a five-year digital advertising transformation strategy to evolve the business toward scalable, audience-driven and outcomes-based solutions, supported by data, platform capabilities, and intelligent decisioning.
Established a monthly product release model connecting product, operations, marketing, and a 200+ person sales organization, including the launch of a new email product generating six figures in revenue within days.
Lead cross-functional product initiatives spanning advertising, newsletters, audience experience, website products, and taxonomy, aligning senior leaders across editorial, technology, UX, analytics, and revenue.
Built and lead a multidisciplinary product team of eight product managers, specialists, and contractors while advising executive leadership on platform strategy, product transformation, and investment priorities.
Senior Director, Emerging Business
January 2023 - January 2025
American City Business Journals
Built and scaled emerging revenue businesses across research, lead generation, podcasts, and digital offerings, contributing to 17% revenue growth in 2024 and 49% in 2025.
Established a product incubation model to identify, validate, price, launch, and scale new business opportunities based on market demand and customer needs.
Developed and commercialized new product lines with repeatable offerings, differentiated value propositions, pricing models, and go-to-market strategies.
Partnered directly with sales teams and advertisers to translate business objectives into scalable product solutions, supporting client acquisition and revenue generation.
Built and led a team responsible for emerging product development, commercialization, and execution.
Senior Director, Editorial Partnerships
July 2022 - November 2022
Recount Media
Created and scaled editorial partnerships as a new revenue business, developing repeatable, multi-format content solutions across editorial, video, and events generating $1.5M+ annually.
Defined product positioning, packaging, and go-to-market strategies that translated editorial capabilities into differentiated, revenue-generating partnership offerings.
Led the full lifecycle of partnership products, from concept and commercial development through production, distribution, and delivery.
Built and managed a network of production partners and freelancers while overseeing financial performance, operational execution, and profitability.
Senior Marketing Manager
September 2021 - June 2022
Recount Media
Developed and launched new audience engagement products, including podcasts, livestream programming, and original content franchises, expanding The Recount's digital experiences.
Built an events business generating $500K+ in revenue through sponsorship-driven models, original programming, and integrated audience development strategies.
Conceived and produced The Recount's first livestream event, establishing the foundation for expanded live programming and new audience engagement opportunities.
Led cross-functional launches and marketing initiatives, aligning editorial, production, creative, talent, public relations, and commercial stakeholders.
Assistant Vice President, Multimedia & Storytelling
April 2019 - September 2021
LPL Financial
Led creative and production for original multimedia content strategy including video for conferences and social media, livestream video, podcast series, campaign assets, animated videos and more. Doubled production output through repeatable processes and templates, and studio improvements.
Conceived and launched LPL Newsroom, a centralized digital content platform that unified fragmented marketing efforts into a scalable, audience-centered experience.
Developed a comprehensive content product ecosystem spanning platform strategy, content architecture, distribution, programming, and performance measurement.
Created and launched LPL Live, a digital extension of flagship conferences that doubled engagement with live and on-demand conference content and evolved into recurring audience programming.
Built and led multidisciplinary creative and production teams, scaling multimedia production capacity through new operating models, repeatable processes, and expanded production capabilities.
Expanded enterprise content capabilities across livestreaming, podcasts, video, animation, and remote production to support audience engagement and business objectives.
Assistant Vice President, Digital Creative Strategy
August 2017 - April 2019
LPL Financial
Built and led a seven-person multidisciplinary digital creative team spanning design, video, animation, content strategy, and project management.
Established a content marketing function supporting digital customer acquisition, including the development of audience-focused content experiences and integration with LPL's Find an Advisor platform.
Partnered with UX and research teams on the development of digital product experiences, translating user insights into improved design and functionality.
Conceived, piloted, and launched LPL's first external podcast, Market Signals, expanding the research team's audience reach by 500%.
Developed integrated content and creative frameworks to connect digital experiences, marketing campaigns, and communications with broader business objectives.
Senior Media Designer
March 2016 - August 2017
LPL Financial
Led brand and creative strategy for enterprise corporate communications, translating complex business initiatives into cohesive, audience-focused campaigns.
Developed digital experience improvements and communication frameworks to increase engagement, strengthen brand consistency, and improve operational efficiency.
Created scalable design systems and templates for email communications, digital signage, and internal campaigns, improving consistency and production efficiency.
Conceptualized and designed a new login experience for LPL's primary advisor technology platform, connecting brand strategy with digital usability.
Freelance Designer
May 2014 - December 2018
Megan Bailey Design
Partner with startups, established businesses, and organizations to develop brand identities, marketing strategies, and digital experiences.
Translate business objectives into cohesive creative solutions spanning visual identity, websites, digital campaigns, and marketing collateral.
Deliver end-to-end creative projects, from discovery and strategic direction through design and execution, across industries including financial services, real estate, consumer products, and nonprofit organizations.
Design and Social Media Specialist
January 2014 - March 2016
Carlisle & Gallagher Consulting Group
Led a brand and digital experience transformation aligned with new market positioning, spanning visual identity, marketing content, and digital communications.
Built thought leadership and social distribution programs that doubled social media following and expanded visibility for internal subject matter experts.
Established an employee advocacy program that equipped subject matter experts to amplify brand content and industry expertise.
Developed scalable marketing and design assets supporting business development, content marketing, and corporate communications.
Marketing Coordinator
August 2012 - January 2014
Carlisle & Gallagher Consulting Group
Supported integrated marketing strategy across communications, public relations, events, and business development initiatives.
Expanded the role to include graphic design and brand management, contributing to more consistent and effective marketing communications.
Coordinated cross-functional marketing initiatives and developed content and materials supporting internal engagement and external business development.
Fellow, Leadership Development
June 2011 - June 2012
Davidson College
Designed and facilitated leadership development workshops and educational programming for first-year students.
Developed branding and communications for a new college department, increasing awareness and participation in student programs.
Collaborated with campus stakeholders to develop and promote student engagement initiatives.
EDUCATION
AB, Political Science
August 2007 - June 2011
Davidson College