My career is driven by building programs, developing teams, and producing outcomes through creative solutions and content.
EXPERIENCE
Senior Director, Editorial Partnerships
July 2022 - Present
Recount Media
Reimagine revenue strategy for The Recount and building out a new program: editorial partnerships. Manage the editorial production and execution of revenue-generating events and video series that generate $1.5M in revenue annually
Oversee and manage the day-to-day execution of video series and events including creative direction and execution. Build a team of freelancers and agency partners to assist in producing videos and events. Manage the P&L of the practice to goals against costs and profitability
Create proposals for editorial partnerships as well as bespoke pitches for direct revenue opportunities with brands
Senior Marketing Manager
September 2021 - June 2022
Recount Media
Launched new content properties including podcasts and livestream shows. Create marketing strategy and coordinate with social media team, PR agency, leadership, creative, production team, producers, and talent to execute launch plan
Developed event strategy and production for virtual and in-person events and grew events business to generate $500K in revenue. Create annual strategy and seek out speaking opportunities, work with Revenue team to develop pitches for sponsored events, lead and execute marketing of events, develop event programming, work with Recount talent and leadership, and coordinate logistics
Produced first livestream event for The Recount featuring the company co-founders which led to the launch of the company’s stream efforts. Pitched the concept, crafted the script, selected a production vendor, led marketing efforts, and directed the live event
Managed a remote team member
Assistant Vice President, Multimedia & Storytelling
April 2019 - September 2021
LPL Financial
Led creative and production for original multimedia content strategy including video for conferences and social media, livestream video, podcast series, campaign assets, animated videos and more. Doubled production output through repeatable processes and templates, and studio improvements
Managed a team of nine in-house and contract producers, editors, and videographers who reside all across the country
Oversaw all facets of production including crafting and editing scripts and storyboards, producing audio and video shoots, and shepherding projects through post-production
Conceptualized, developed and launched the LPL Newsroom, a new media platform designed to increase awareness and drive sales of services, that distributes twelve series – blogs, podcasts, and videos – in weekly, monthly, and quarterly formats. Developed series, art directed series elements, produced production books, led weekly programming meetings, and oversaw team of fifteen to execute content.
Created, pitched, and produced new livestream broadcast show, “LPL Live,” as a key component of LPL’s largest conference, Focus, that doubled engagement in live and on demand conference content. In three months, developed twenty segments, built a team of ten segment producers, selected and coached four hosts, oversaw development of content and graphics, managed show flow and scripts, led prep calls and rehearsals, and produced ten hours of live programming over three days
Translated “LPL Live” event broadcast show to a remote-produced livestream show for more timely updates leveraging Zoom and Open Broadcast Software. Produced one hour-long show a month, as well as added additional live shows in peak communications times, sometimes resulting in two shows a week. Set show schedule, led content and graphic development, wrote and edited scripts, coordinated production logistics, scheduled and led prep calls and recording, led promotion of event, and oversaw livestream of show with partner technology team
Manage broadcast studios in Fort Mill and San Diego including scheduling, and working with team and partners to make improvements.
Grew team through in-house employee hires and agency partner to scale multimedia production
Assistant Vice President, Digital Creative Strategy
August 2017 - April 2019
LPL Financial
Built and managed a Digital Creative team of seven, including hiring a graphic designer, video producer, animator, videographer, content strategist, writer, and project manager
Launched content marketing function on the Digital Experience team, designed to drive traffic to new “Find an Advisor” tool. Oversaw related updates to corporate website, created and executed blog strategy, and delivered multimedia content targeting the end-investor audience
Partnered with an agency to design a new “Find an Advisor” tool on LPL.com. Participated in user research interviews, user experience design and feedback sessions. Oversaw visual design
Pitched, piloted, launched, and produced LPL’s first external podcast series, Market Signals, increasing reach of our research team by 500%
Led creative strategy for diversity & inclusion campaign. Produced two video series, developed educational materials, and designed microsite
Conceptualized and created story arc framework for digital and communications teams, reducing the silos between teams and streamlining campaigns delivered to advisors
Created communications email creative strategy and designed modular assets for ad-hoc and newsletter emails
Onboarded two vendor partners that provide creative support and managed the relationships
Senior Media Designer
March 2016 - August 2017
LPL Financial
Led brand and design efforts for Corporate Communications Team as the sole designer. Partnered with consultants to conceptualize and build creative assets for campaigns
Crafted adoption campaign for new advisor application leading to majority adoption
Created strategy for corporate digital signage program, ultimately redesigning and templatizing the creative assets to increase employee engagement
Assisted Corporate Communications leadership team with building yearly strategy
Conceptualized, designed, and socialized new login experience for primary advisor technology portal
Freelance Designer
May 2014 - Present
Megan Bailey Design
Partnered with individuals, startup companies and international organizations to assist with marketing and branding efforts
Designed collateral from brochures to social media graphics to website visuals
Worked with political campaigns (Jason Marton for Board of Education), real estate (Oxford Property Group, Columbus & Over Group), fitness (Withings), and clothing product companies (Petit Peony)
Design and Social Media Specialist
January 2014 - March 2016
Carlisle & Gallagher Consulting Group
Redesigned company visual brand identity in conjunction with a new market positioning platform, leading to new renewed growth for the company
Designed multitude of brand, content marketing and employee program materials including white papers, infographics, website visuals, fact sheets, and presentations. New materials led to less individual requests of marketing team, and more sales
Supported thought leadership campaigns – crafting social media campaigns including livestreams, sending PR pitches, and designing materials
Doubled social media following through regular thought leadership content, producing livestream events, and elevating brands of internal thought leaders
Spearheaded CG Social Media Champions program, training internal thought leaders and subject matter experts to be brand ambassadors
Marketing Coordinator
August 2012 - January 2014
Carlisle & Gallagher Consulting Group
Expanded role to include graphic design and brand management
Provided support to the Marketing team in the areas of internal communications, outreach, public relations, and event planning
Fellow, Leadership Development
June 2011 - June 2012
Davidson College
Designed and facilitated workshops for first-year students in leadership development program
Created branding for new department at the college, leading to increase in awareness and attendance in student programs
EDUCATION
AB, Political Science
August 2007 - June 2011
Davidson College